COMMUNICATION STRATEGIES, VIRTUAL COLLABORATION PLATFORMS AND JOB UNDERSTANDING AMONG STAFF OF AKWA IBOM STATE UNIVERSITY

Abstract

This study examined the communication strategies and utilisation of AI-enhanced cloud-based collaboration platforms among remote workers in Akwa Ibom State, with particular focus on their influence on job understanding. The theoretical framework for this study was the Media Richness Theory (MRT). The study evaluates organisational communication strategies, assessing AI platform usage, and analysing their impact on job clarity. A survey research design was employed, targeting 388 pensionable academic staff at Akwa Ibom State University. Using the Australian Bureau of Statistics Sample Size Calculator, a sample of 193 was selected; 113 valid responses were analysed after data screening. Findings showed that 83.8% of respondents disagreed that regular virtual meetings were used for communication, and 82.4% disagreed on the effective use of email. However, 71.8% agreed that structured feedback channels were in place, while 69.7% acknowledged the official use of instant messaging apps. Regarding AI-enhanced tools, 69.7% reported non-use of cloud platforms, and 58.5% indicated absence of AI features. Despite this, 62.7% received training, and 74.7% agreed these platforms improved communication and document sharing. Additionally, 78.2% affirmed that supervisor feedback clarified job expectations, while 80.9% disagreed that virtual briefings enhanced understanding. Notably, 69.7% stated that platform dashboards improved understanding of project goals, and 66.2% agreed that collaboration tools reduced miscommunication. The study recommends adopting structured communication strategies, investing in AI-integrated platforms, continuous staff training, and promoting feedback-driven communication to enhance job clarity among remote workers.