COMMUNICATING GOVERNANCE AND CULTURAL INTEGRITY: THE ROLE OF BROADCAST MEDIA IN COMBATING CORRUPTION IN NIGERIA
Published 2025-04-09
Keywords
- Communicating Governance,
- Cultural Integrity,
- Broadcast Media,
- Combating Corruption,
- Nigeria
How to Cite
Copyright (c) 2025 American Journal of Arts and Communication
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract
This study ascertained Communicating Governance and Cultural Integrity: The Role of Broadcast Media in Combating Corruption in Nigeria. The agenda setting theory of publics was anchored in this study. This study adopted a qualitative research methodology, utilizing in-depth interviews to explore the role of broadcast media in combating corruption in Nigeria. The population for this study consisted of media practitioners, including journalists, editors, and media managers, as well as government officials and members of civil society organizations who had direct experience or involvement in anti-corruption initiatives. The total population of media practitioners in Nigeria was approximately 10,000 (Nigerian Press Council, 2023), and from this, a sample size of 20 participants were selected for the interviews. A purposive sampling technique was employed to ensure that participants have relevant experience and expertise in broadcast media and anti-corruption efforts. Data were collected through semi-structured interviews, allowing for flexibility in exploring participants' views on media's effectiveness and challenges in combating corruption. The interviews were audio-recorded, transcribed, and analysed thematically using NVivo software, where recurring themes, patterns, and categories were identified to offer a rich understanding of the relationship between broadcast media, governance, and corruption in Nigeria. Findings revealed that broadcast media plays a crucial role in raising public awareness of corruption in Nigeria by exposing corrupt practices, educating citizens on the consequences, and encouraging informed discussions about the issue across various segments of society. The study concludes that broadcast media plays a pivotal role in raising public awareness of corruption in Nigeria, effectively educating citizens and sparking necessary discussions that contribute to the broader societal understanding of the issue. The study recommended that broadcast media outlets prioritize corruption-related content, focusing on investigative journalism and public education to raise awareness and engage citizens in the fight against corruption
References
- Achebe, C. (2012). There was a country: A personal history of Biafra. Penguin Books.
- Adesoji, A. (2021). Investigative journalism and accountability in Nigeria. African Journal of Media Studies, 9(3), 112-129.
- Akanbi, O. & Agboola, T. (2021). Corruption and governance in Nigeria: Challenges and prospects. Ibadan University Press.
- Akanji, A. (2019). Media ownership and editorial independence in Nigeria. Journal of African Media Studies, 11(2), 45-67.
- Arogundade, A. (2021). The role of media regulations in Nigeria’s press freedom. African Media Review, 20(1), 1-17.
- BBC Africa. (2023). Investigative journalism and anti-corruption efforts in Nigeria. BBC Africa Reports, 15(4), 89-102.
- Dike, V. (2020). Cultural values and corruption in Nigeria. Journal of African Socioeconomic Studies, 7(1), 23-41.
- Dunu, I. (2022). Investigating the impact of media coverage on public perception of corruption in Nigeria. Journal of Nigerian Media Studies, 10(2), 78-94.
- McCombs, M. & Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.
- McQuail, D. (2010). McQuail's mass communication theory (6th Ed.). Sage.
- Ojebode, A. (2019). Media freedom and government interference in Nigeria. Journal of African Communication, 12(4), 49-63.
- Olawale, I. (2020). Government censorship and its impact on the Nigerian media. International Journal of Media Studies, 16(3), 28-40.
- Uche, E. (2022). Media coverage of corruption and public awareness in Nigeria. Journal of Nigerian Politics, 6(2), 85-102.
- World Bank. (2022).The economic cost of corruption in Nigeria. World Bank Group.