ADAPTING TO MUSICAL TRENDS: A COMPARATIVE ANALYSIS OF LOVE FM, COOL FM, AND WAZOBIA FM IN THE EVOLVING LANDSCAPE OF MUSIC PREFERENCES
Published 2024-02-09
Keywords
- Musical Trends,
- Comparative Analysis,
- Love FM,
- Cool FM,
- Wazobia FM
How to Cite
Copyright (c) 2024 American Journal of Arts and Communication
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract
This study examines adapting to musical trends: A comparative analysis of Love FM, Cool FM, and Wazobia FM in the evolving landscape of music preferences. The study was guided by two research questions and two hypotheses. The design used in the study was a focus group discussion, and the researcher were the instrument for data collection. The sampling was done in two groups, with one focusing on selected staff members from the three different radio stations, while the other focused on residents of the Port Harcourt metropolis, out of which a sample size of 15 was chosen with the purposive sampling technique. The three radio stations that were evaluated had audience engineering programs through music, such as the Drivetime Show on Cool 96.5 FM, the One Nigeria Radio show on Love97.7 FM, and the Lunch hour drive on Wazobia 94.1 FM. Overall, the study found that radio listeners were generally satisfied with their listening experience and that their loyalty was influenced by a variety of factors, such as the station's programing or technical quality. The study concluded that music radio listeners are generally satisfied with their radio listening experience and that their loyalty is strongly influenced by the amount of time they spend listening to a particular station. Based on the findings of the study, it was recommended that radio stations should focus on creating engaging and high-quality programing to build a loyal audience. In addition, radio stations should consider how to create emotional connections with their listeners.
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