Original Articles
Published 2023-09-02
Keywords
- Digital personal storytelling,
- Organizational conflicts,
- Neoliberal settings,
- Self-promotion
How to Cite
Cohen-Barzilai, Y. (2023). THE ETHICAL AND STRATEGIC DIMENSIONS OF USING WORKERS’ PERSONAL STORIES. American Journal of Arts and Communication, 6(6), 14–34. Retrieved from http://topjournals.org/index.php/AJAC/article/view/215
Abstract
This study explores how workers' digital personal storytelling is used as a persuasive tool in organizational conflicts. The study examines how workers use personal storytelling to self-promote, brand their employers, and engage in social activism. The study also examines the tensions and implications involved in using workers' personal stories as part of digital campaigns