DECODING ONLINE REVIEW FORMATS: SHAPING CONSUMERS' PURCHASE INTENTIONS Dr. Ming Zhang, Prof. Li Wei Chen, Dr. Xiao Jun Wang, Prof. Yuan Liu, Dr. Jing Hua Zhou 1-16 Download
TRUST, MOTIVATION, AND INTERNAL CUSTOMER SATISFACTION: MEDIATORS IN THE JOURNEY FROM INTERNAL MARKETING TO ORGANIZATIONAL LONG RUN EFFECTIVENESS VIA EXTERNAL CUSTOMER SATISFACTION Dr. Amélie Marie Gagnon , Prof. Thierno Mamadou Diallo 32-50 Download
CRAFTING PROSPEROUS COOPERATIVES: THE STRATEGIC INSIGHTS OF 6P'S MARKETING COMPOUND" Maria da Silva Oliveira, Rafael Alves Pereira, Juliana Santos Souza, Lucas Rodrigues Fernandes 51-69 download
NAVIGATING LUXURY BRAND MARKETING IN THE DIGITAL AGE: BALANCING PREMIUM STATUS AND USER-GENERATED CONTENT Eleanor Marie Thompson 17-31 Download