MARTINEZ, Elizabeth R; JONATHAN , M. Anderson. MASTERING THE ART OF TIMING: CALENDAR-DRIVEN APPROACHES IN MARKETING . Top American Journal of Marketing and Management, USA, v. 6, n. 2, p. 1–17, 2023. Disponível em: https://topjournals.org/index.php/TAJMM/article/view/102. Acesso em: 3 nov. 2025.